Media Storm - i hope a sign of things to come

I was pretty skeptical going into investigating these websites to be honest – my initial thoughts were why would people bother to do this if they weren't in themselves benefiting from it in a financial way – I guess this is a view I've formed about media outlets; over the years I've formed a mistrust towards them. However websites such as media storm to a degree have changed my point of view – I have to say I've not seen a site that is so much about just creating change – within people and communities and bringing them insights into issues that appeal to us on a more human level. Most internet media sites are tailored to popular culture and things that are entertaining or amusing – yet quite mundane and are passing whimsies to say the least – a site like current.com is a great example of this I think. Sure – such sites do have a place in the scheme of things, but there are quite a lot of them, and none of them in my opinion will ever change ones perceptions of the world he/she lives in or their perspectives towards it. Although sites such as current.com may form communities around them, I don't think they encapsulate issues which are hard hitting and effect people as deeply – and as such will never produce and unite a community around it as strongly as a site such as media storm. I think media storm is a great sign of things to come in the future – I think in part – it is a mere reflection of current media platforms such as television and the documentaries it produces – however because its material is so specifically tailored and isn't trying to provide content that appeals to everyone (unlike current.com and its many categories of content) - it has a greater impact on the person. Also the use of feedback platforms such as blogs, comments and email subscriptions on the site give a person a feeling that they aren't the only ones who are seeing this – and that they are part of a large community who support the ideals that this website garners. I think sites such as this which try to make a difference in the world for the better – are a load more value in the larger scheme of things – I only hope that they stay true in their mission and aren't corrupted by outside influences.